CBS Art Sound - Visual Identity

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CBS Art Sound

Rebranding

Overview

CBS Art Sound is made in Vietnam since 2023, a podcast, by Chau Ngoc Lan (Brian). With the message of sublime message. It tells stories and personal point of view about design, creative and life. Through the lens of positive matter and encouraging people to spread the good things wider and wider. Until now, the brand vision is still maintained and developing.

It's able to catch us from Spotify, TikTok and Youtube. It's a nice thing to speak your voice to the world out there. Things are possible when you make it with a full heart of inspiration and effort.

Challenge

The previous branding of CBS Art Sound appeared mysterious with its dark theme. It is more challenging for us to maintain focus and establish a strong brand identity among our target audience. That's why we need to change, to be more dynamic, to be more colorful and to be more inspired.

Concept: Sounds of Life

Sound

It is where voices, music, and natural sounds blend with the hidden melodies within each person's soul. Each sound tells a story, evoking genuine emotions and resonating with the listener's heart.

Life
The colorful cycle of life contains countless moments, from the ordinary to the extraordinary, from radiant joy to tears. Podcasts are the bridge, a place where everyday stories are shared, connecting people with each other and creating a community of empathy and understanding.

CBS Art Sound brings you the Sounds of Life through emotional podcasts. A place where stories, experiences, and everyday moments are shared authentically, connecting people with life and with themselves.

Brand Color

The red color stands for a burning creative flame. It encourages us to look for new destination where new ideas bloom up. It gives us the higher standard and ambition for what we have done so far, we need to get out of the old cover, to run, to fly higher.

More than that, red color represents for a strong mental from the one who is able to do all things that he wish of and want to. It’s also the heart beat, a hidden message for human connection between the host and his audiences. The one and only priority purpose is spreading positive message and building an able-to-listen place, where audiences can find the moment of themself in it.

CBS Art Sound - Display Typeface

Inspired by geometric lines and the essence of sound, CBS Art Sound presents a unique typeface with delicately rounded characters, expressing a perfect balance between sound and emotion.

This typeface is used as a Display Font, creating a focal point for CBS Art Sound's designs, contributing to a strong and impressive brand identity.

Visual

Brand Mascot

The mascot, named Atsu, is inspired by the micro shape. By using 3D to illustrate the character, we would like to transfer a dynamic and active message for the brand. As well as showing the movement of positive power.

As you can see the color dot below, it stands for the different story, feeling and emotion for the related story that we could share.

TVC

This is a branding TVC which talks about the journey of Atsu of finding the magical sound. Nowadays, we could be struggle in life feel insecure from all things. All we need is a friend, or a place could be represented as a listener to hear our story and motivate us to come through all scary things in life.

CBS Art Sound plays that role as a bridge to enhance your motion and spread positive thinking. It's our main message and duty from the beginning until now.